EXHIBITION // INTERACTIVE // EXPERIENTIAL

Sounds & Models: A Machine Learning Journey

GOOGLE CLOUD

ONE HAT ONE HAND

PARTNER DESIGN FIRM: SPARKS

Google’s cloud engineers and the creative team at Sparks developed an interactive experience that demonstrated how a machine learning model can be trained and deployed, using the metaphor of making music. A physical exhibit was then specifically designed and fabricated to allow the public to interface with the technology, and presented at the Google Next conference.

OHOH Team: Project Lead, Fabrication Design: Dylan Gold // Fabrication Design: Justin Grant // Finishing Lead: Wythe Bowart
Sparks Team: SVP, Creative Technology: Jamie Barlow, Creative Director (Interactive): Thomas Ryun, Interactive Designer: Ryan Greenhalgh, Senior Creative Technologist: Marcus Guttenplan, Creative Technologist: Justin Lui, Digital Producer: Jai Sayaka, Creative Director (3D): James Feser, Designer (3D): Mike Roth, Event Manager: Tyler Adamson
Photography: Isa Avellan, Sparks